Nas and Mass Appeal are cooking something special once again less than a year after their Legend Has It... campaign. The New York icon's label is launching a new initiative called Imagine That. The title—which was potentially inspired by Nas' "If I Ruled The World (Imagine That)"—is a fitting one as this allows for the fans to let their voices be heard about their dream collaborations.
The platform, which is found by using this hyperlink, is a place where users can include up to four artists and producers and submit their creations to Mass Appeal on Instagram. You start by clicking on the aforementioned link and filling out the form. Then, you download the generated graphic of your collab and post it to your IG while tagging @massappealrecs.
Per a press release: "From there, fans can follow every step of the journey from submission and final selections, to signings and insight into the very moment the music is made."
This idea was announced earlier this month and the platform dropped earlier today. In that same release, the label shared where their inspiration came from.
Read More: Nicki Minaj Flashes Trump Gold Card, Suggests She Fast-Tracked U.S. Citizenship
