Kendrick Lamar's seemingly unbeatable streak has finally come to an end at the American Music Awards.
While the Compton superstar did pick up a win for Favorite Hip Hop Song with "Not Like Us", he was otherwise shut out at the ceremony.
Lamar was nominated across five other categories including Artist of the Year but was beaten by Billie Eilish.
Eilish also triumphed over Lamar in Album of the Year and Song of the Year.
The biggest upset came in the Hip Hop categories with Eminem taking home both Favorite Hip Hop Artist and Favorite Hip Hop Album.
Lamar and SZA were also nominated for Collaboration of the Year but beaten by Bruno Mars and Lady Gaga with their smash hit "Die With A Smile".
"Die With A Smile" also beat "Not Like Us" to Favorite Music Video.
Despite failing to come out victorious at the AMA's, Lamar has been breaking records left and right over the last year.
A recent performance by Kendrick and SZA on their Grand National Tour in Seattle grossed $14.8 million meaning Dot became the first rapper to ever break the $14 million mark for a single concert.
It was the most attended gig on the tour so far with almost 61,000 fans attending.
Kendrick broke his own record with the feat after a performance at the AT&T Stadium in Dallas brought in a whopping $11.822 million in a single night.
That concert meant Lamar became the highest grossing Black man in history for a single live performance.
The record was previously held by The Weeknd, who grossed $9.8 million at his 2022 concert at SoFi Stadium in Los Angeles.
The opening night of the Grand National tour also saw Lamar first break the record for highest grossing rap concert in history.
According to Touring Data, the opening night in Minneapolis grossed over $9.1 million from more than 47,000 fans at an average price of $192.70.
Lamar has not just been breaking records on the live performance front, he has been smashing through long-existed chart records also.
"Not Like Us" recently became the first ever rap song in history to spend an entire year on the Billboard Hot 100.
