SHOOT FOR THE STARS, AIM FOR THE MOON… REMEMBERING POP SMOKE 1 YEAR LATER
There was just something special about him.
On February 19, 2020, the hip hop world was shocked by the news that Brooklyn native Pop Smoke was shot and killed in Hollywood Hills, California where he was staying at the time. The 20-year-old was just making his mark across the nation introducing a unique sound now called Brooklyn Drill to the nation with hits such as “Welcome to the Party,” and “Dior.”
“He enjoyed making that kind of music,” CEO of Victor Victor Worldwide, Steven Victor says as he explained what brought the artist to the specific sound that molded Pop Smoke’s young career. “He enjoyed the London sound. He also enjoyed the African sound. He was able to fuse that so well. It was after a bunch of conversations and a bunch of studio sessions, and just listening to a bunch of music and hearing him speak about the different types of music he wanted to make, the impact he wanted to have, and how he wanted his career to go. That’s how we decided to make that his signature sound.”
